Specialty Coffee & Stationery Café — Alserkal Avenue, Dubai
ورق means paper or leaf in Arabic. The brief: a brand that works on a paper cup, a tote bag, and an Instagram post — warm, creative, bilingual. The name needed to work in both English and Arabic without one being a translation of the other.
The mark is a hand-drawn leaf sprig — light enough to feel like an afterthought, specific enough to be remembered. The name is written by hand in both scripts. The Arabic ورق doesn't translate the English — it adds a second layer of meaning for anyone who reads it. The palette pulls from materials that age well: terracotta, cream, sage. Nothing sharp, nothing cold.
A visual identity that feels as good on a 12oz cup as it does on an editorial Instagram post. The bilingual approach gave the brand genuine depth in a UAE market where dual-language brands often feel like translations rather than two distinct voices.